1% For The Planet was launched in 2001 by Yvon Chouinard,environmental activist and founder of Patagonia Inc., and CraigMathews, owner of Blue Ribbon Flies. Right now it has 473 members.What’s the deal? I’m sure you have seen the 1% For The Planet logosomewhere. On some surf clothing website or in your favorite mag.
Members of One Percent for the Planet donate 1% of their sales to environmental organizations worldwide. With that one percent non-profit organizations work to minimize the negative impact that the human race has on the environment. I think this is a pretty good gesture and the logo looks damn fine if you ask me. It just yells we are cool and we care. When this website really kicks of (yeah right :) ) I’m sure I’ll join. Until then make sure you notice this when browsing the web, magazine… If you want to find out more, visit their website.