The surf industry fat wallets and big dogs again met at the SIMA summit. (SIMA stands for surf industry manufacturers association or something like that…) The talked business, surfing, money…hell, we have no idea what they talked about :). But they did pick this years Image awards winners.
This was the sixth time the Image awards were given to surf companies that did something special, like the best wetsuit, best boardshorts etc… Anyway, we can wait to see who the winners were so we know what to buy next time we stumble into a surf shop :). Here goes, a list of things that do not suck:
Insight – Breakthrough Brand of the Year
Surfside Sports, Costa Mesa – Breakthrough Retailer of the Year
RVCA – Men’s Apparel Brand of the Year
Insight’s “ZOUP” Campaign – Men’s Marketing Campaign of the Year
Advantage by Hurley – Men’s Boardshort of the Year
Active Ride Shop – Men’s Retailer of the Year
Billabong Girls – Women’s Apparel Brand of the Year
Billabong Girls “Overload” – Women’s Marketing Campaign of the Year
L*Space – Women’s Swim Brand of the Year
Sun Diego – Women’s Retailer of the Year
These are especially interesting and actually can have some value if you are deciding what to buy – product awards
51-30 Watch by Nixon- Accessory Product of the Year
Sonic Recycler Boardshort by Billabong – Environmental Product of the Year
Sidewalk Surfers by Sanuk – Footwear Product of the Year
Channel Islands Biscuit – Surfboard Model of the Year
Infiniti Drylock by Xcel – Wetsuit of the Year
There were five nominees in each category and all SIMA member companies were allowed to cast their vote. That means over 300 companies.
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