It has been cooking for quite some time and now its out in the open. At the SIA Trade Show in Las Vegas, Nevada DC announced that they will start with their own snowboard and bindings line. At the moment the equipment is still in development stage but the new DC snowboard and binding line should be ready for the next SIA show and available in shops in Fall 2008.
So how far are they? The DC team is just starting to ride and test the first samples of the new products and trying different set-ups. Based on their feedback DC snowboards and bindings will be further developed.
DC about the move
Ken Block : “DC’s move into hard goods is a territory where we feel we can make a significant impact. DC’s founders and many of its employees have been heavily involved in snowboarding through all aspects of the market, from DC’s boots and outerwear to snowboards (Type A) and all the way to magazines (Blunt Snowboarding), so that made this an easy decision.”
New DC snowboard team
DC signed some of the snowboarding biggest names to promote their new snowboard and bindings line:
- Devun Walsh was signed to represent DC hardgoods,
- Iikka Backstrom and Lauri Heiskari were signed to DC’s boards and bindings
- Aaron Biittner will ride DC hardgoods as well.
All four riders will be outfitted in DC products head to board.