Well not literally. But in the middle of the Black Friday craziness Patagonia came out with a full-page ad in the New York Times which asked people to slow down and stop shopping. Why would someone want to run an add like that? Are they not trying to make money? This is what people from Patagonia had to say: “Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else” .
Patagonia Don’t Buy This Jacket Add
Patagonia is known for trying to be as green as possible and to produce products that have the least impact on the environment. I recently read a nice article on Patagonia wetsuits and about geoprene that is used in most (if not all of their wetsuits). Being green is not that easy. They also sent out an email that urged people to Reduce, Repair, Resuse and Recycle products to minimize the impact of their consumption on the planet. I really think this is a nice gesture but also very smart one. In todays world – green and eco are quite the buzz words and if you can combine that with standing out of the crowd of other companies and swimming against the current – you’ve just improved the appearance of your brand. “Smart move Patagonia!”
